Fritz & Felix is a renowned artisanal bakery located in Bolzano, South Tyrol, specializing in Schüttelbrot and other baked specialties. Founded in 1960 by Johann Reichhalter and later managed by his son Erwin since 1997, the company combines tradition and innovation to deliver high-quality products. In addition to Schüttelbrot, Fritz & Felix produces a range of crunchy multigrain breads and other baked delicacies, all crafted with the same commitment to quality and tradition. These products are perfect as snacks, accompaniments to cheese, or ingredients for creative dishes. Fritz & Felix’s dedication to artisanal tradition and the use of natural ingredients have made the company one of the most appreciated producers in South Tyrol, offering authentic flavors that have delighted customers for generations.
The quality of our crunchy bread starts with the careful selection of raw ingredients and spices. The key ingredient is rye flour, a true wellness powerhouse that not only gives the product its distinctive taste but also provides important nutritional benefits: rich in fiber, it aids digestion and is a valuable source of essential nutrients.



The nibbling fun made from purely natural ingredients.
An innovative producer of South Tyrolean baked goods.
Many different, distinctive flavours.
Particularly crispy and light snack bread rolls.
Schüttelbrot, the popular South Tyrolean bread got its peculiar name from the way it is prepared. The thin flatbread is made from a soft rye dough. After ¾ fermentation, the dough pieces are “flattened” with a round board and manual skill and then baked.




If you cannot find a specialist shop in your area, you can purchase our products directly from the following online shops.


